Saturday 21 February 2009

Internet makes one P of marketing extinct?

Internet has been instrumental in modifying the 4 P’s of marketing. One P place or distribution is perceived to be in threat. Internet combined with a delivery mechanism (read DHL, post or courier) are putting pressure on traditional distribution mediums like retail outlets for consumer durables . This was led some to believe that the showrooms are a thing of the past. I think it is a long way before traditional distribution outlets disappear. Today customers go to an outlet, explore the items available and maybe then may decide to buy the item online, either because it’s cheaper or it is convenient. As social individuals we all love the shopping experience, going to a showroom, exploring the options. I was wondering what are your views on this ?

Think of a world where there are no shops on Oxford street … would you still enjoy just shopping on the net?