Internet marketing – What will be the content next time ?

Going through some of the comments in the blogs I could experience a range of emotions from a tinge sadness to maybe its getting over!. The last 10 weeks have been an interesting journey for me. This is the only marketing elective I chose and in hindsight it was a wise decision thanks to my friend Srijib. I have learnt about the range of tools, mediums and strategies one can use on the net. Also surprising is the speed of evolution. We read about it daily but only when one studies it in depth does one feel the impact. It also gives another frame of thinking and one more platform for a marketer. Maybe one lecture in the core marketing subject should be devoted to Internet marketing? However my biggest learning is the need to be in touch of the developments on a continuous basis especially if this is not related to your core job. I don’t think browsing the newspaper is enough. Any ideas how this could be done? Maybe we should refer to each year's class slides for an update. I don’t think any other academic course will have to change its content so frequently.

MoBank © The wherever you go bank

"It gives the ability to do what you want, whenever you want"

"If you're on your way home and remember it's your mum's birthday, with a click you can pay for flowers"


I am working on my research project on Direct Banking (Internet/Mobile banking ) and how it is reshaping the retail banking sector and I stumbled upon this.

The concept for MoBank is to enable its customers to do banking, shopping and book tickets via their mobile phone. It will be available first on iphone and then on blackberry. It works by connecting the buyer, via the internet on their phone, to a payment system. They have a PIN number to pay/buy, meaning the user does not have to enter their 16-digit credit or debit card details every time they make a transaction. So literally you can operate all your transactions from your mobile phone.

This company has been founded by former First Direct and Egg bankers Steve Townend and Dominic Keen and is already attracting interest from technology and mobile industry. In 2008 it won a Red Herring 100 award for the best start-ups in Europe; and also won the Oxford Siad Business Venture Award 2008.

I guess this is one of the few instances’ in which this concept has been taken from an emerging market and applied in UK. This already exists in parts of Africa and Asia.

The company’s website ( they haven’t started as yet)

http://www.mobank.co.uk/


And additionally info on mobile banking

http://www.mobileeurope.co.uk/features/114497/Mobile_payment_services_-_Banking_on_mobile_payment.html